Title: Analysis of Level and Barriers of E-Commerce Adoption by Indonesian Small, Medium and Micro Enterprises (SMMEs)

Author: Rajesri Govindaraju and Dissa R. Chandra

Affiliation: Institute Teknologi Bandung, Indonesia

Abstract: The contribution of Indonesian small, medium, and micro enterprises (SMMEs) to the national economy growth has been proven. Today one form of SMMEs empowerments is the adoption of e-commerce. Although e-commerce adoption by SMMEs has many advantages, a number of barriers for the adoption exist. By understanding the current level and the barriers of e-commerce adoption by SMMEs, it is expected that the empowerment of SMMEs can be improved. This paper reports a study on e-commerce adoption by Indonesian SMMEs in the non-oil-and-gas processing and the trading, hotels, and restaurants sectors by using business environment framework. This study found that most of surveyed Indonesian SMMEs have strategic plans to adopt higher level of e-commerce. Further, it is found that human resources, sources of information, and push forces factors are the significant barriers for e-commerce adoption by Indonesian SMMEs.

Keywords: Electronic commerce, information technology adoption, adoption barrier, SMMEs, business environment framework.

Full text: PDF

 

 

 

 

 

Open Access Publication Policy

The Internetworking Indonesia Journal (IIJ) provides open access to all of its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. This follows the philosophy of the Open Journal Systems (see the Public Knowledge Project at pkp.sfu.ca). The IIJ issues are published electronically (PDF) and there are no subscription fees. Such access is associated with increased readership and increased citation of an author's work.

No publication fees

There is no publication fees to authors for publishing in the IIJ. This is consistent with the open access philosophy adopted by the IIJ.

Indexing

The IIJ is currently indexed by SCOPUS and Google Scholar. The contents of the IIJ issues are also covered by Elsevier.

Publication Language

The primary language of the IIJ is English. Note that the IIJ does not accept requests for the translation of submitted manuscripts.

Publication Ethics Statement

The IIJ statement on ethics and mapractice can be found here (IIJ Ethics Code).

Website templates